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Aleen Bayard

Aleen Bayard

Aleen Bayard is the founder of MarketZing, a business optimization and strategic marketing consulting firm. Before founding MarketZing in 1998, she held positions including Vice President at Ketchum, Deputy Public Relations Director for Global Media at A.T. Kearney, Director of Marketing at U.S. Equities, and a reporter for Crain's Chicago Business and the Chicago Tribune.

In addition to teaching for Spertus Institute's Certificate in Jewish Leadership, she teaches for Northwestern University, Lake Forest Graduate School of Management, and Columbia College Chicago.

Certificate in Jewish Leadership

MS, School of Education and Social Policy, Northwestern University
MA, Columbia University
BA/BS, Stanford University

Research Interests

Organizational strategy and leadership


Certificate in Jewish Leadership
Communications for Leaders